The Super Bowl ad landscape is filled with celebrity cameos, visual gags, and over the top stunts. For the launch of Kia’s new flagship EV, we opted for something more authentic. Something that powerfully connects on an emotional level that pulls at your heart strings.
When the spot premiered on The Today Show, the hosts teared up, which set the mood for the thousands of emotional reactions to come when it aired during the Super Bowl. Thousands of tears were shed, ultimately earning it the #1 spot in Auto, #1 Most Inspiring, and #3 Overall on USA Today’s Ad Meter.
